Online Real Estate Ad Spending is going to reach $1.7 bn this year
With this figure, it is expected to be 15% of all real estate ad spending which is close to $12bn. In 2011, this proportion is expected to double, reaching %32 with online spending $3bn. Newspaper ad spending will be 30% of total real estate ad spending in 2011. There are alternate strategies in the market to capture advertiser dollars. One of them has been getting very popular.
The name of the battlefield will be display ads. MSN, Google and other companies have started to launch free classified network places where they can build their audience and sell advertisers display ads/ pay per click ads to grow their revenues. Craigslist still doesn't open its doors to display advertisers however offer a very well recognized free classified network to its user base.
Even though newspaper websites currently do not embrace a totally free classified network approach, they are not behind in terms of local audience when compared to that of craigslist/ google etc.. They have a lot of advantages for selling display ads as well. Below is a few of them:
- strong local brand /trusted info source
- local advertiser connections
- bigger local audience
- targeting capabilities of display ads (rich media, videos etc..)
It is going to be an interesting battle. Yahoo already hired a top executive from Knight-Radder to lead its classifieds efforts. Google has been working on google base improvements, MSN is about to launch a very big classified project code named Freemont and as you all know, Mr. Craig has been constantly thinking about what he can do better for his users, and doesn't seem to care about revenues at all - which might be a competive edge with questions on sustainability....
With this figure, it is expected to be 15% of all real estate ad spending which is close to $12bn. In 2011, this proportion is expected to double, reaching %32 with online spending $3bn. Newspaper ad spending will be 30% of total real estate ad spending in 2011. There are alternate strategies in the market to capture advertiser dollars. One of them has been getting very popular.
The name of the battlefield will be display ads. MSN, Google and other companies have started to launch free classified network places where they can build their audience and sell advertisers display ads/ pay per click ads to grow their revenues. Craigslist still doesn't open its doors to display advertisers however offer a very well recognized free classified network to its user base.
Even though newspaper websites currently do not embrace a totally free classified network approach, they are not behind in terms of local audience when compared to that of craigslist/ google etc.. They have a lot of advantages for selling display ads as well. Below is a few of them:
- strong local brand /trusted info source
- local advertiser connections
- bigger local audience
- targeting capabilities of display ads (rich media, videos etc..)
It is going to be an interesting battle. Yahoo already hired a top executive from Knight-Radder to lead its classifieds efforts. Google has been working on google base improvements, MSN is about to launch a very big classified project code named Freemont and as you all know, Mr. Craig has been constantly thinking about what he can do better for his users, and doesn't seem to care about revenues at all - which might be a competive edge with questions on sustainability....
0 Comments:
Post a Comment
<< Home